Torpido Makina is an authorized Volvo Penta Center dealer in Turkey, providing engines, service and spare parts for marine and industrial applications. When they came to us, their website had serious problems. It was extremely slow, sometimes taking minutes to load, and it was almost unusable on mobile devices. The content was thin and failed to reflect their services, their client references or their status as a Volvo Penta dealer. They were invisible on Google for searches like "Volvo Penta service", "Volvo Penta spare parts" and "marine engine service". Worst of all, the site was effectively unreachable: potential customers couldn't visit it to get information or contact the company directly.
They had a client list that included the Turkish Navy, Aselsan and Enka, yet none of it was visible online.
So we rebuilt the site from the ground up. First, we fixed the speed problem: we optimized the images, strengthened the infrastructure and implemented caching strategies. The site now loads in a few seconds. We delivered a fully responsive, mobile-friendly design so visitors on phones and tablets can browse without friction.
We put their Volvo Penta Center dealer identity front and center. On the home page, the Volvo Penta authorized service and dealer logos are large and prominent. We presented their three core solution areas in separate sections: commercial marine solutions, industrial solutions and leisure solutions. Each section highlights the fuel efficiency, low emissions and quiet operation of Volvo Penta engines. We also added a section on sustainable energy systems and eco-friendly engine technologies, covering Volvo Penta's electrification and vision for the future.
We integrated YouTube and embedded short videos such as "The Importance of Genuine Volvo Penta Parts", "Volvo Penta Center Dealer" and "A Half-Century-Old Volvo Penta Engine". Visitors now learn from video and visuals, not just text.
The most impactful part turned out to be the references section. We showcased major institutional clients with their logos, including the Turkish Navy, TCG Barbaros, TCG Salih Reis, TCG Kemal Reis, TCG Yıldırım and the Gölcük Naval Shipyard Command. We also added the logos of leading industrial and maritime companies such as İşbir Elektrik, Aselsan, Yılport Port Operations, Marmara Birlik, GESAN Yatırım, Nuh Beton, Hyundai Assan, Sirena Marine, Beşiktaş Shipyard, Sanmar Shipyards, Ustaoğlu Shipyard, Bursa Beton, Atlas Copco, Enka Pazarlama and Duo Yacht. These references build trust from the very first visit.
We invested heavily in SEO, optimizing for keywords such as "Volvo Penta service Turkey", "Volvo Penta spare parts", "marine engine maintenance", "industrial engine service" and "Volvo Penta authorized dealer". We cleaned up their Google Business Profile, added a customer satisfaction survey to the site, and built a Google reviews strategy around the feedback collected.
The result: everything changed. The site is now fast, modern and professional. They started ranking on the first page of Google for their target keywords, traffic grew significantly, and service requests, spare parts orders and information requests began arriving through the website. Most importantly, they can now show online the trust they have earned from the Turkish Navy and industry leaders. Their Volvo Penta Center dealer identity is now clearly visible online.
