Marjinal Dent — Digital Transformation Case Study
Marjinal Dent is a modern oral and dental health clinic in Kocaeli, Turkey. When they started working with us to increase their online visibility and reach new patients, their existing website was badly outdated. It didn't display properly on mobile devices, barely appeared on Google, and visitors left within seconds. Monthly organic traffic never exceeded 50–100 visitors. The clinic delivered genuinely good care, but none of that came through online.
We developed a modern, user-centered website from scratch. Knowing that patients visit from their phones, we went with a mobile-first design. We optimized images for fast page loads, strengthened the technical infrastructure and added SSL security. We gave each of the clinic's six specialties its own detailed page: digital dentistry, orthodontics, endodontics, periodontology, pediatric dentistry and cosmetic dentistry. We added dentist profiles with professional photography, integrated patient reviews and satisfaction surveys, and added a WhatsApp chat button so patients can get in touch instantly.
For SEO, we focused on winning local searches. We optimized for keywords such as "Kocaeli diş kliniği" (Kocaeli dental clinic) and "Gebze diş hekimi" (Gebze dentist). We kept their Google Business Profile regularly updated and built a patient review strategy. We also launched a blog with patient education content, and we continue to publish helpful articles on dental health.
The transformation came quickly. The website now ranks at the very top of Google's first page for "Kocaeli dental clinic" searches. Monthly organic visitors rose to an average of more than 10,000. Page load time dropped below 2 seconds, and the mobile-friendliness score reached 95 out of 95. The bounce rate fell dramatically, and visitors now spend an average of 3 minutes on the site. The clinic has collected more than 25 positive patient reviews on Google. Most importantly, appointment requests coming through the website increased significantly.
Today, Marjinal Dent is not just a great clinic but also a strong brand online. We keep their website up to date and continue to provide monthly maintenance and content support.
